Classic Airlines Marketing Solution Essay Example | Topics and Well Written Essays - 1500 words

unpolluted Airlines Marketing settlement - Essay ExampleThis is irrespective of a managers educational background or their quick abilities as job solving is a nurtured skill. Problems are a part of a businesss routine that helps it to stick. For instance, the objective of this paper will be to solve classic air ducts marketing chore employ the nine-step model by identifying and defining the problem. Additionally, it will tackle the objectives and obstacles available in the solving of the marketing problem of the airlines marketing department. Issues identification in spite of appearance Classic Airlines Classic airline is the world fifth largest airline with triad hundred and seventy five jets in its stable. It has over two hundred and forty flight destinations with at least two--thousand three hundred flights in a day. Its existence is over twenty-five years, which has seen the confederacy grow to having a total number of thirty two thousand employees. Its average turnove r per year is amid ten million and nine billion. Like any other business structure, Classic Airlines has had its part of challenges. The company witnessed intense plummet of its share price in the stock market because of flying uncertainties. In addition, the banish publicity exhibited by the public, the media and the Wall Street market wee gravely affected employee morale whence affecting their overall performance. Problem statement In effect, the consumer confidence on the airline dwindled as the Classic customer reward program member transport decreased by an alarming number. The number of flying multiplication that the remaining Classic loyal customers reduced significantly over a short period. Some of the customers jumped ship to access gos from the airlines competitors. Moreover, Classic Airlines inability to meet the rising fuel and crusade costs have made the airline unable to compete in a well correspond market. In a counter approach move, the airlines board of direc tors suggested a cost decline measure for a period range of one and half years. Under the set period, Classic airline would be able to beef up its frequent flier programs that should bring a significant evanesce on investment. SWOT analysis for the company Strengths Weaknesses Opportunities Threats Long time existence in the market continuous flight delays Investing on the changing customer needs Fierce competition from other players within the travel industry Internationally recognized brand The number of seats that a customer has to have for them to redeem their flier miles The recovery of the travelling industry Fluctuating global currency rates node loyalty to frequent flier programs Carelessness of staff leading to loss of client luggage The airlines adept reputation with the labor unions High fuel and equipment costs Effective implementation of cost reduction measures scummy inter client and staff relationship Venturing in to new destinations both internationally and loc ally Sanctions impose by the European Union on carbon emissions and the environment Good relations with its employees Reliance to emeritus forms of travelling techniques Steps in problem solving for Classic Airlines marketing problem Short-term issues Classic Airlines service product Ideally, the greatest, selling point of a product or service is the service product itself. In essence, a service is the act of approaching a need or want in an intangible manner where no one claims ownership.