Naturalization Complicated for Many Immigrants by Marlena Hartz Essay

Naturalization Complicated for Many Immigrants by Marlena Hartz - Essay Example The states are still truly a place foreigner’s consider a place to achieve economic prosperity. Mexicans such as Marlena want to leave their homeland because in the United States they can earn in a day the salary that the typical worker earns in a week. To obtain a visa to enter the United States is not easy since there are so many people applying for them. According to the author of the article the US immigration offices have had a backlog of applications of over 12 years. Once a person obtains a visa the visa is given for up to 10 years, but the person is not a resident and has to renew the contract on a yearly basis after a rigorous auditing process. The person has to be a stellar citizen and comply with requisites as having a job, being in good standing with the law, and be able to write and read English. The article made a lot of relevant arguments on the subject which I agree with. Immigrants are hard workers that reach the mainland to improve their lives. The hard obstacles legal residents have to surpass are one of the reasons foreigners at times utilize other mediums such as illegal entrance into the USA. I agree with the article and the author’s points of view because the United States is a nation founded on the collective efforts hundreds of races, ethnic groups, and cultures created a rich blend of persons that founded the democratic nation of the United States of America. The second article analyzed on the topic of immigration in the US is called â€Å"A day without immigrants† by Lee Siu Hin. The article talks about the event that occurred on May, 1 2006 when over 10 million immigrants across the world went out into the US Street protesting for the civil of rights of immigrants across the nation. The article opposes the American policy on the immigrant issue which is taking right away from people living and working in the nation.

Marketing Plan Executive Summary Essay Example for Free

Marketing Plan Executive Summary Essay {Insert Name Here} provides the best in patient centered healthcare North Decatur has to offer. {Insert} will provide quality healthcare in a number of specialties, having a primary focus on our Heart and Vascular Center services. As our hospital continues to grow, we are devoted to staying up to date and providing our patients with cutting edge technology options, while caring for them wholeheartedly. Many of our premier services we offer to our patients are those in our Heart and Vascular Center, where interventional procedures are taking place every day in order to prevent our patients from having to undergo open-heart surgeries and being transferred to tertiary facilities. The Heart Vascular Center is equipped with state-of-the-art procedure rooms that offer patients the most advanced form of cardiovascular imaging in the area. We employ the latest heart care and vascular technology which provides the ability to perform both cardiac and peripheral vascular procedures on a single system. Our technology gives detailed diagnostic information that leads to effective treatments of heart and vascular diseases. This up to date equipment is at the fingertips of our physicians allowing them to perform intricate procedures such as placing balloons, stents and other therapeutic agents in vessels requiring treatment. By informing our service area and the general public of our competent and well educated cardiology specialists and elegant state-of-the-art amenities through grassroots outlets and direct contact, {Insert} will quickly gain more market share. We will also provide benchmarked customer service and flexibility. Targeted consumers of our services will be those individuals and families in nearby communities at higher risks of contracting cardiovascular diseases due to lifestyle choices, family history, and certain demographics. These patients are usually referred after admittance to our facility or by other health care professionals such as primary care physicians, outside specialists, or extended care facilities. Our hospital has already developed an excellent reputation with many of these professionals, but plans to align ourselves with even more community health providers in order to attract more patrons in our service area. We also will also utilize data obtained from the Georgia Hospital Association to solicit consumers in our service area  directly. There are currently two other hospitals that serve North Decatur. One is a research based hospital located less than ten miles away from our location. Due to the lack of highly skilled physicians specializing in interventional cardiovascular procedures, we believe that once this is communicated with our service network, interest in their cardiovascular services will decline greatly. The other hospital currently operating in our area only markets in to small number of our targeted zip codes; they also do not offer the unique blend of specialty care and patient engagement which {Insert} will be providing.Objectives Increase brand awareness, evidenced by an increase in unsolicited requests for services. Increase customer referrals by 7% per quarter.  80% of Customer Satisfaction Surveys returned indicating satisfaction with services. Respectable gross sales by the end of first year. Keys to Success Professional quality of services offered Reliability being available through on-call, and adequate staffing Effective collaboration with other community professionals (physicians, extended care facilities, and other organizations) Steadfast engagement with our home community, organizations, and clubs

Alexander Ghram Bell :: essays research papers

Alexander Graham Bell's invention of the telephone grew out of his research into ways to improve the telegraph. His soul purpose was to help the deaf hear again. Alexander Graham Bell was not trying to invent the telephone, he was just trying to help out people in need. Young Alexander Graham Bell, Aleck as his family knew him, took to reading and writing at a precociously young age. Bell family lore told of his insistence upon mailing a letter to a family friend well before he had grasped any understanding of the alphabet. As he matured, Aleck displayed what came to be known as a Bell family trademark--an expressive, flexible, and resonant speaking voice. Born in Edinburgh, Scotland, the inventor spent one year at a private school, two years at Edinburgh's Royal High School (from which he graduated at 14), and attended a few lectures at Edinburgh University and at University College in London, but he was largely family-trained and self-taught. He moved to the United States, settling in Boston, before beginning his career as an inventor. With each passing year, Alexander Graham Bell's intellectual horizons broadened. By the time he was 16, he was teaching music and elocution at a boy's boarding school. He and his brothers, Melville and Edward, traveled throughout Scotland impressing audiences with demonstrations of their father's Visible Speech techniques. Visible Speech was invented by their father but he didn’t have much luck with it. It is a technique were ever sound that comes out of a persons mouth can be represented with a visual character. In 1871, Bell began giving instruction in Visible Speech at the Boston School for Deaf Mutes. Attempting to teach deaf children to speak was considered revolutionary. Bell's work with his deaf students in Boston would prove to be a watershed event in his life. One of his pupils, Mabel Hubbard, was the daughter of a man--Gardiner Greene Hubbard-- who would go on to play a vital role in Bell's life and work. While Mabel herself would one day become his wife. Bell felt that a course had been set and he would go on to consider himself, above all else, a teacher of the deaf Bell had the good fortune to discover and inspire Thomas Watson, a young repair mechanic and model maker, who assisted him enthusiastically in devising an apparatus for transmitting sound by electricity. As the two collaborated on ways to refine Bell's "harmonic telegraph," Bell shared with Watson his vision of what would become the telephone.

Girl with a Pearl Earring Essay

In the novel Girl With A Pearl Earring by Tracy Chevalier, Griet faces many challenges which causes her identity to change. Though Griet starts out as an innocent maid who has to follow orders, she starts developing her own opinion and the ability to make decisions. Griet changes from an household servant to having the courage to share her opinion to a mature lady, capable of making her own decisions. Many factors contribute to the change in Griet’s identity, but the main factor is Vermeer, her master. At first, Griet is viewed as an innocent girl, who is compelled to work as an maid due to her father’s incapability to provide for her family. She does not want to leave her family and go to an unknown place, but she has to; in order to fulfill her family’s needs’. This is evident when Griet says to her sister, Agnes, â€Å" ‘You know I don’t want to leave. I have to’†(7). When she arrives at the Vermeer household, she is viewed as a helper with the household chores, and a girl who must follow her master’s orders’. Later on, she starts to consider the Vermeer household as her own family. ’I have two families now, and they must not mix’†(53). This quote demonstrates the fact that Griet is adapting to her environment, and that she has started considering them as her family. This illustrates a change in her identity, as she has changed from a compelled and scared young girl to a maid, capable of adapting to a new environment. Throughout the course of the novel, Griet starts developing her own opinion along with the courage to speak her opinion. At first, she just went along with what she was told: â€Å" ‘But he was my master. I was meant to so as he said’†(57). This demonstrates the fact that Griet completes tasks without thinking. Even if she wants to say something, she doesn’t, because she gives her opinion no importance. Griet always had the ability to recognize Vermeer’s paintings’ strengths and weaknesses, but she didn’t have the courage to say it. This changes, due to Vermeer, who forces Griet to give her opinion. â€Å" ‘It is a better painting now’†(64). This supports Griet’s change in identity, form being too scared to speaking her mind to having the courage to give her opinion to her master. Near the end, Griet’s identity has gone through the process of a young maid to a mature lady. At first, Griet’s opinion held no importance. She does not have a say in anything. This is evident when she says, â€Å" ‘ What would I think, madam? ’†(157). Griet has certainly developed an opinion, but not the courage to speak it in front of others. She is aware of her status as a maid. This changes throughout the course of the novel. Griet does develop the courage to take the decision of her life as well as carry it out. â€Å" ‘I did not pick up the knife. I turned and walked from the room’†(215). This quote illustrates Griet’s ability to make and carry out decisions. She is not going to tolerate any wrong accusations, and she has learned to take a stand for herself. This change occurs due to Vermeer and his art. Somewhere in between, Griet realizes that she has had enough, and she’s not going to let anyone come and accuse her of doing something she didn’t do. Vermeer and his paintings made Griet feel that she does hold importance, and no one has the right to accuse her wrongfully. Therefore, Griet’s identity undergoes a lot of changes throughout the novel. First, she is maid who is duty- bound to work in an unknown place due to her family’s needs’. As the book continues, she starts developing her opinion as well as the ability to say it. In the end, she is a mature lady with the capability to decide for herself. All of the changes are due to Vermeer. He was the one who accepted her and allowed her to give her opinion, and he was also the one who rejected her by silently standing there while Griet was being wrongfully accused.

Factors to Consider When Deciding on Which Market Segment to Venture

Question1(a) Factors to consider when deciding on the segments to serve as a market * Population The density of the people in a given place is a very important aspect to consider when segmenting a market . A densely populated area is usually preferred as a destiny to market the product. * Consumer behaviour How a consumer perceives when purchasing or deciding to purchase a product is very vital. * Social classDifferent consumers have different classes . in this case a seller should consider the class of the various consumers before deciding on which segment to choose or segmenting the consumers into certain target group * Attitude towards the product Different consumers have different perspective about the product in different regions ,consumer’s attitudes about the product in place should be factored in when deciding on the market segment * ReligionDifferent consumers have different religions and in this case some may not consume a certain product based on their religion, a g ood marketer evaluates the demographic and cultural factors before venturing and selecting the appropriate market segment. Question 1(b) Message execution style to capture the target markets attention and interest Packaging style How the goods appear to the consumer influences his/her buying decision ,thus how the labels, container appears determines a lot on how the consumer creates interest in that productBrand name Most consumers have become constituent in in purchasing or consuming certain products and they will always look for these products with the brand name they are used to. Clear descriptions How the product description in terms of how it is used ,its ingredients, determines a lot how that product will capture the attention of the consumers. Shapes and sizes Consumers belong to different classes and how the products are broken down into different sizes and shape determines how that product will capture the attention of the buyer PriceMost consumers prefer a quality product with a reasonable cost ,in this case the seller should consider competitors before setting his/hers price inorder to avoid customer loss through higher prices. Question 2(a) Components of the marketing information systems I. Internal reporting system This involves the records of income ,expenditure, creditor or debtors and consumers II. Marketing intelligence This involves getting information from another different person to get to know whether you are performing in the market or not III.Marketing research This involves identification of a problem and finding a solution to that problem IV. Marketing models This involves the use of time series ,linear programming ,analysis of variance ,progression analysis, sensitivity analysis, in trying how the market operates Uses and functions of public relations to organization a) Used to inform consumers about the new product in the market, through public relation consumers get to know about the new product in the market b) Used to teach the c onsumers on how to use the new product in the market .It is through public relation that the consumers are taught how to use the new product in the market. c) Enables consumers to know where and how to get the organizational goods d) Used in link ling the consumer with the organization thus public relation facilities then bringing of the gap between consumers and the organization Importance of public relation to the organization i) Creates good image of an organization. An organizations image is sustained through public relation. i) Public relations enhances the product awareness that is marketing of organizational product is enhanced iii) Public relations enables the establishment of long and lasting relationship with the consumers iv) Creation of trust about the organizational products by the consumers, due to a close relation by the consumers the organization product will be trusted by the consumers Question 3(. a) Product development process a) Idea generationThe product to be d eveloped is established at this very vital stage ,idea generation can be through archives ,business journals or successful entrepreneurs . b) Idea screening The idea found is measured and its viability weighed before further developments Concept development and testing c) Concept development and screening How to create the product and addition of more features to make the product and testing. d) Business analysis The market is analysed whether the product will fit in the market or not? ) Product development The product itself is then developed that is all the features encompassed to the product and forming the final the product. f) Market testing Product is taken to the market may be taken in samples or the product is fully released to the market g) Communication and adoption After testing the market and finding that it is performing ,large volumes of products are then produced for commercialization 3(b) Methods available to a firm to set their advertising budget Cost analysisA firm considers the various media and avenues to be used and the costs to be associated with each the media to be used should not be too costly to the extent of eating on the profits Market analysis A firm measures the available market and conducts a swot analysis thus a firm will play their advertising budget depending on the competitors ability and the general market competitiveness. Target population A firm will set their advertising budget basing on the geographical area of the targeted population Product natureThe nature of the product will have to be put into consideration when planning for the advertising budget, If the product is highly involved or it is a new product then it requires allocation of more funds. 4(a)Role played by the middlemen in distribution of goods Breaking of bulk Some middlemen may modify the shapes and size of the product into flexible and portable items for ease of transportation or storage. Location Middlemen enable consumers to obtain goods easily by avai ling themselves in strategic places convenient to the consumer. Repackaging of goodsMiddle men pack products into desired packages such as containers Disseminating information Middlemen get first hand information about products from the consumers and submit the data to manufacturing firms for marketing research ,and also giving vital information to the consumers about the product(manufacturer) 4(b)New product pricing strategies a) Cost based strategy A marketer will price the product based on the inputs used when manufacturing the product. b) Competitor based strategy A marketer will price his/her goods based on the price of the competitor goods. c) consumer based strategyA consumer is the king/queen of the market and the marketer will price his goods basing on the willingness and ability of the consumer to purchase that product in that price. d)product based strategy a marketer will price his goods based on the nature of the product Question 5a. major influencers on consumers purch ase behaviour 1. Culture the cultural belief and norms of the consumer will influence his /her purchasing behaviour. 2. Social factors such as the family ,age, occupation will influence a lot on how the consumer will purchase the product. . Personal factors such as the attitude and economic status of the individual will influence his/her decision to purchase a product. 4. Phys logical factors like personal attributes will affect a consumers purchasing behaviour 5b stages in a buyers decision making process for a major purchase a) Awareness a consumer should get to know all about the product he/she wants to purchase b) Interest a consumer then develops the interest for the product. ) Evaluation a consumer will then evaluate the product in questions based on various alternatives d) Trial after a consumer has chosen the right product he/she will then put it on trial e) Adoption if the consumers likes the product he/she will then make a purchase question 6. (a)elements of the promotion mix dvertising Refers to any paid form of non personal presentation and promotion of ideas,goods and services of an identified sponsor personal selling refers to face to face persuasion of a prospective buyer to buy a product publicity refers to a non paid promotion of ideas ,presentation of products and doesn’t necessarily need an identified sponsor sales promotion refers to activities that stimulates consumer purchasing 6b. trategies that can be used in the stages of the product lifecycle a) Introduction stage it is the initial stage of product development and its characterised by low sales ,low profit or nil profit the marketing strategy to be employed at this stage is the promotional strategy. b) Growth stage there is a steady rise in profits ,increased sales and established market share at this stage the marketer can diversify the product to increase its outlook and market stability. ) Maturity stage at this stage the profits begin to decline as there new entrances in th e market strategy to be employed here is diversification or turn around. d) Decline stage here the sales become completely low or none ,profits diminish and cost of production super cedes the revenue the best strategy to approach as a marketer or marketing manager is withdrawal from the market or diversification.

Answers to Questions About Pronouns

Answers to Questions About Pronouns Answers to Questions About Pronouns Answers to Questions About Pronouns By Mark Nichol Here are a few questions about pronouns submitted by readers, along with my responses. 1. This sentence does not sound correct to me, and it was spoken by a high school English teacher: â€Å"She wanted my other sister and I to focus on it.† Is it right? Your instinct is spot-on: Remove â€Å"my other sister and,† and what are you left with? â€Å"She wanted I to focus on it.† Therefore, me is the appropriate form. (You wouldn’t write or say, â€Å"This sentence does not sound correct to I.†) I would be correct only if it were the subject, or part of the subject, of the sentence, as in â€Å"My other sister and I will focus on it.† 2. If I am showing someone photographs, would I say, â€Å"This is me in a canoe,† or is it I? In your sentence, the personal pronoun is a predicate nominative it renames the subject, this so (in strictly formal writing, at least) it should be in the subjective form: â€Å"This is I in a canoe.† Most of us don’t talk or write that way, however, even in many formal contexts. 3. In your phrase â€Å"dysphemism assigns a mildly or scathingly pejorative term to a concept or person that may be considered neutral or positive,† is it correct to have that refer to a concept and a person? A person may be referred to as either a who or a that, though the former relative pronoun is preferred, but if a reference to a person is linked to a reference to a thing, as here, the pronoun must be that. To sidestep the issue, I could have written, â€Å"dysphemism assigns a mildly or scathingly pejorative term to a concept that, or a person who, may be considered neutral or positive.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:70 Idioms with HeartDisappointed + PrepositionHow to Write a Proposal

Behavior and Attitudes essays

Behavior and Attitudes essays ...It is that we are likely not only to think ourselves into a way of acting but also to act ourselves into a way of thinking. (137) Divorce is a major change in a persons life, also an exciting time to move toward new goals and make new commitments. The process of a divorce, I believe is a great example of the attitudes-follow-behavior and behavior-follow-attitude principles. Going through a divorce stirs up mixed feelings of emotion. Some people feel upset, scared, happy, excited, relieved and confused by their situation, regardless if they were the one who initiate the divorce. Due to these conflicting feelings, people try to avoid appearing inconsistent with those around them. They may hide those emotions and use impression-management to appear consistent. In freeing oneself from a marriage, a person also creates a new attitude (self-identity) and goes through the movements of that new role. Though he/she may not feel comfortable going through a new routine, it will eventually feel familiar. By role-playing, we start to behave differently allowing a person to settle into his/her new life and commitments. For example when I first began my divorce, I wasnt sure if it was the right decision due to the fact that we have children, I would be breaking up a family. And financially the children and I would be going into beggar status. However, I did feel excited about being free of all the ugliness that was projected onto my being and being free from physical abuse. I had to get some very destructive thoughts like if only I could love more he would stop being physically abusive or It takes two to fight, out of my mind. I had to readjust my frame of thought and learn that I had rights. And more importantly, my children should be treated better than luggage by their father. If my children and I were going to survive and break this cycle, there had to be some major changes. All I knew to do was ...

Everything You Need to Know About Instagram Analytics to Hit Your Goals

Everything You Need to Know About Instagram Analytics to Hit Your Goals On an average day of Instagram, 80 million photos are shared. 80 million! No wonder Instagram has doubled in the last two years with its highly visual nature among such an actively engaged community of users. Among  such a lively feed of content, it may be nerve-wracking trying to figure out where your business fits in, but it doesnt have to be so. Every great Instagram  account has to start somewhere, and once youve started, you can build up your Instagram audience over time with the help of Instagram analytics to optimize every aspect of your posts. With Instagram analytics, its not just about posting for the sake of joining in, but rather about using Instagram as a tool to meet your goals. But lets be honest. Before any goals can be met, you  need to completely understand all of the Instagram metrics, choose the ones that match your goals, and then optimize your Instagram strategy and posts to hit those goals. So, with that, lets dive in! Table of Contents: Why Pay Attention to Instagram Analytics? 17 Important Instagram Metrics to Monitor 4 Free Instagram Analytics Tools to Measure Performance 5 Paid Instagram Analytics Tools to Consider Using Data to Power Your Instagram Marketing Strategy Download Your Free Instagram Analytics Infographic Need help remembering which metrics matter most on Instagram? Download this free infographic and keep it on hand for reference.Everything You Need To Know About Instagram Analytics + 8 Free Tools Why You Need Instagram Analytics Data allows us to make better, smarter decisions for both our business and our audience. As Instagram continues to grow with over 400 million daily active users, that's a pretty great opportunity to reach and draw in not any audience, but the right audience. Without analytics, an Instagram post is a shot in the dark amidst the great clutter of all the  other millions of photos, but with analytics, a path becomes clear and a strategy can be made. Let's get started  by introducing all of the analytics out there, and find which one matters most for your  specific audience and goals. Without analytics, an Instagram post is a shot in the dark. Where Can I Find Instagram Insights? Some metrics are best measured with third-party tools (like , and others that we'll cover). But, you can find a lot of these metrics in-app with Instagram Insights. Here's how it works: Looking for more info on Instagram Insights? Check out the official support docs here. Measure Instagram Performance With 's Social Profile Reports Here at , we work hard to build the best all-in-one content + social media marketing calendar out there. Recently, we rolled out Social Profile Reports. These are detailed network-specific analytics reports (including Instagram) that give you a birds-eye view of your performance. Access top social profile reports from one dashboard.  Stop downloading reports from individual platforms (or multiple third-party tools). Quickly view important social KPIs for Instagram (and other top networks) right inside . Refine your social strategy with actionable insight.  Track your social performance so you know what’s working (and what isn’t). Use real-time data to make updates to your social strategy, so you can continue to drive results. Connect with your audience + create posts that stand out.  Track engagement stats and  stop guessing at what will (or will not) resonate with your followers. Utilize your social profile reports to identify top content AND start creating posts you know your audience will love. Get social profile reports delivered right to your inbox  with scheduled reports. Create and schedule easy-to-understand reports to your team + stakeholders on a weekly or monthly basis. Giving everyone a pulse on your Facebook, Twitter, Instagram, LinkedIn and Pinterest performance. Best of all, you can try it yourself! You can get a free trial for 14 days, or even schedule a demo with our team. Alright, now let's get down to what you came here for: being a mad scientist when it comes to analyzing your Instagram content. 17 Instagram  Analytics Smart Marketers Need to Measure You may be thinking... 17? 17 analytics I have to keep track of? And the answer is no. In order to have an awesome Instagram strategy, there's only a few, key analytics to keep track of. But it completely depends on your goals. To help decipher which ones suit  your goals best, here's a guide to the top 17 Instagram analytics broken down into three key categories. Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media (Including Instagram) Profile Analytics While Instagram profiles are quite limited compared to other social networks, there are three key components you can track with analytics: Follower count, Website clickthroughs, and Profile views. Follower Growth:  Your follower count is located directly between your post and following counts at the top right of your app. This is the most prominent metric across the entire Instagram app, and the very first thing anyone checks when they go to your account. Simply put, this is your audience's first impression of your account. Because of this, it's easy to get  lost in striving to constantly gain followers. But instead, remember to focus on the right kind of followers. Simply use this metric to keep track of your growth over time. Recommended Reading: How to Get Way More Instagram Followers With 20 Easy Tactics Website Clicks: The one and only place you can directly guide your audience to, is your website URL  in the profile section of your account. As it's the sole location, having your  most prominent URL  here is key to gaining traffic to your website. At , we use this URL  to guide our audience to our trial signup page, a most recent blog post, feature announcement, or whatever it may be for that day.Whatever you choose, make sure it's the most important page you'd like your audience to visit. To track how many of your audience are clicking on this URL, go to your analytics icon in the top right corner, and swipe through the metrics on the top. The website clicks will be the fourth and last option. Whatever you choose, make sure it's the most important page you'd like your audience to visit. To track how many of your audience are clicking on this URL, go to your analytics icon in the top right corner, and swipe through the metrics on the top. The website clicks will be the fourth and last option. Profile views: While not everyone chooses to follow your account, you can still track how many profile views you've had, plus how that compares to the previous week. This metric can give you an idea of general interest in who you are and what your account is about. In the same swipe location where  website clicks is located, you can find this on your third swipe in. Audience  Analytics Your audience is essential to growing your business and hitting your goals, so with these 7 key audience metrics, you can get to know your audience super well. Check it out: Age: Oftentimes, businesses will create user  personas that have key characteristics of their ideal, target audience, and age is always on the top of the list. Using the Instagram Insights, you can see the exact age range of your Instagram audience! Click the analytics icon in the top right corner, then "See More" under Followers, and boom! It shows the variety of age groups and where your specific audience falls. It can also sort by gender within the age category, so you can see if gender impacts your age range or not. It can also sort by gender within the age category, so you can see if gender impacts your age range or not. Use this specific metric to see if your Instagram audience's age is aligning with your user  persona. If it's not, you may need to change the imagery type or tone of your posts so it becomes consistent with your goals. Gender: Along with age, gender is another way to get to know your audience. In the same area in your Instagram Insights, it displays your audience's age ratio. For example, right now, 's audience is 70% women and 30% men. That ratio is very close to our other traffic, so we know our content is hitting our same target audience across multiple platforms. Location: Location is a  simple metric within Instagram Insights that displays both the top cities and top countries your audience is following from. The location metric is definitely more helpful to some businesses rather than others as some might completely rely on location for their business such as hotels, tourist attractions, local shops, etc. For us at , this metric is great to see our global audience. Where are we most popular? Use this location metric to see what communities follow you most. For us at , this metric is great to see our global audience. Where are we most popular? Use this location metric to see what communities follow you most. Active Hours: In the same location as the above under 'Followers', you'll also be able to find the most active hours from your audience. This is the time your audience is checking in on your account the most often, which in return, lets you see what hours are the most popular, and best time to post. Find the hour that fits your audience best, and take advantage of it. Active Days: Similar to active hours, Instagram Insights will show you the most active days your audience is checking your account. They may vary just slightly, but none the less, there's always a clear winner. Find your top days, and start scheduling your Instagram posts for those popular  days. Instagram Story Impressions: As of August 2016, Instagram released a new feature called Instagram Stories. Similar to the commonly known Snapchat, you can post your daily events in a story that only displays for a 24-hour period time. Businesses can you use these stories for a variety of ways from showing off their team culture, connecting at events, or simply for another way to reach their audience with news and questions. To find your Instagram Story metrics, go into the Instagram Insights tab via the analytics icon, and scroll down to the Stories section.From there, you can see the impressions on each Instagram story, which represent how many people have viewed your story. Top Followers: This metric allows you to see which followers are the most valuable to you whether by their engagement, size of account, keyword, location, etc.  Knowing your top followers, leads to potential partnerships, cross-promotion, or any other marketing campaigns as you can directly contact those who are already helping you grow.Why not see if there are more possibilities? While this metric isn't found directly in Instagram Insights within the app, you can find your Top Followers by using tools like Social Rank. If you click on 'Followers', you can sort by most engaged, most valuable, etc.- so pick the one that you're most interested in, and then a #1-#10 summary list will appear below. Take this list, and reach out! Instagram Content Analytics Beyond your account profile and audience analytics, there's the actual content itself. Instagram has both image and video sharing, so between the two, there are so many variables to make your content perform well from the color scheme, visual layout, the written caption, filter, you name it! Thankfully, the content analytics can give you  insight into what posts are working well, and then from there you  can analyze what individual variables work best. Likes:  Instagram users 'like' 4.2 billion posts per day! This is the simplest way to quickly see the performance of an Instagram post. To 'like' a post, your audience clicks the heart icon, and then below that, it shows the number of total likes on that given post. Likes are the easiest way for your audience to quickly scroll through their feed, while still engaging in your content, so this is a great place to start analyzing which content works, and which doesn't.| Comments: Comments are the next level of engagement from your audience as they not only 'liked' or scrolled past your post, but stopped to say something and voice their opinion. Comments don't necessarily all come pouring in at once, but rather appear over time as most brands continue to see a majority of comments 18-24 hours after the initial post all the way up to 19 days! You can find your comments by selecting a given post in Instagram, and then by scrolling to 'view all # comments' to see what was precisely said.Instagram now allows users to 'like' other people's comments too, so make sure to jump into the discussion, reply where you see fit, and like the comments you enjoyed most.The Instagram app includes both likes and comments in their notifications feed so that you can track and be alerted of these two analytics as they receive attention. Not only can you find them there, but if you'd like a large overview of likes and comments per account, you can find it in the The Instagram app includes both likes and comments in their notifications feed so that you can track and be alerted of these two analytics as they receive attention. Not only can you find them there, but if you'd like a large overview of likes and comments per account, you can find it in the Social Engagement Report! You can sort by any given period of time, and then it'll show you the performance per account and per message. Saves: Instagram released a new saving feature as of late  2016 that allows you to privately save any Instagram posts that you want to keep for later on. Rather than screen-shotting the Instagram post, you can simply click the ribbon icon in the bottom right of your Instagram post. From there, it will go into your Saved tab that's located on your profile page. Instagram insights include this metric within the individual Instagram post. Click 'View Insights' directly below your post, and then the amount of saves you've received is in the far right-hand. If your content is being added to a saved bucket, you definitely know it resounded with your audience and was something they plan on returning to later on. Nice work! Impressions: The total impressions on a given Instagram post is the total number of times your post has been seen. This could be from the direct newsfeed that users are scrolling through or through strangers on search. If they've simply seen your post, it'll track an impression. This metric is helpful to see overall viewership, but it doesn't give any insight on how well your audience engaged or interacted with a given post, so use this one sparingly. Reach: Similar to Impressions, but slightly different is Reach. Reach is defined by the total number of accounts that have seen your post. While impressions is total number of times, Reach is total number of accounts. This is a good metric to have as we know having the same person viewing the same post over and over doesn't necessarily equate to success. Reach allows you to see on an account level, to analyze how large your audience actually is. Engagement: Engagement is the number of unique Instagram accounts that have liked, saved, or commented on your post. Basically, it takes the data from your likes, saves, and comments, and rolls them into one metric for you called engagement.  This is an awesome metric to keep track of as most goals often coincide with interacting with their audience.There are several tips and tricks  to grow engagement, so try a few and watch your engagement grow! Plus, has your  Social Engagement Report suited for just this! You can select any given period of time, choose the Instagram network, and it'll analyze your total messages sent, the engagements received, and then finalize an engagement rate for you. We love using this to get the overall picture of our engagement over time. Top Posts: Lastly, there's top posts, or rather those Instagram posts that are top performing. Within Instagram insights, you can click on 'Top Posts' to see all of your posts sorted by their number of impressions from top to bottom within the last 30 days. While this metric only takes into consideration the impressions or  how many times your posts was seen, this can be helpful to see the bigger picture of which posts have the best curb appeal. Bonus:  If you'd like to see your top posts based on real engagement rather than just impressions, the Social Engagement Report shows you just that. Choose your timeframe, and see up to 20 of your top messages on Instagram. This is a great tool to see posts that not only look good, but have audience interaction. d use to track your Instagram efforts from your audience to your shared content.But, if we're honest, that's A LOT to keep track of. That's where Instagram tools come into play, so below we have some of favorite free and paid tools to save you time by seeing them all in one place, while making your more strategic with Instagram. Recommended Reading: How to Manage Multiple Instagram Accounts With One Powerful Tool How to Schedule and Measure Instagram Posts In One Place Go From Spontaneous to Strategic With Instagram Scheduling in [Demo]3  Free Tools for Measuring Instagram Performance Instagram Insights: With the introduction of Instagram Business accounts, Instagram Insights provides a lot of information at the touch of your hands, whenever you  have a free moment. They no longer simply present the likes and comments of a post, but rather numerous audience metrics and individual post metrics that weren't possible before. Plus, it's free! The only downside to Instagram Insights is that it's fairly limited in that it has set time frames for metrics: 1 week for most profile analytics and 30 days for top posts. Are you using #Instagram Insights to measure your performance?Square Lovin SquareLovin has a free account that will send you an email report of your chosen Instagram account. If you'd like, they allow can download the report to Excel or export to PowerPoint. Within SquareLovin, they show your total posts, engagements, and a large chart of your overall activity over time.There's also a section of Top Posts that is sorted by most engaged post with a nice comparison metric. Lastly, they have a chart that shows which keywords are common in your comments as well as your most active commenters. Within SquareLovin, they show your total posts, engagements, and a large chart of your overall activity over time.There's also a section of Top Posts that is sorted by most engaged post with a nice comparison metric. Lastly, they have a chart that shows which keywords are common in your comments as well as your most active commenters. And.... even more analytics from best time and day to publish, to what cities and filters work best for you. This is definitely a great tool to see extensive analytics for Instagram. SocialRank SocialRank is definitely the easiest as far as connecting your account and diving into the data right away. As mentioned above, this is one of the few places you can analyze your top followers by numerous factors, so you can get very specific.You can also compare across accounts to see how they differ, which would come in handy for anyone with multiple accounts for the same business. SocialRank also lets you download the info to a CSV file or PDF to share with others. Definitely recommended! 5 Paid Tools to Consider Iconosquare Iconosquare is probably the most well-known  Instagram Analytics tool available on the market. Between its beautiful dashboard with all the  posts in a line, and its various metrics from followers to engagement, I can certainly see why. Iconosquare has both overview metrics to see what your top post or top engaged post is, as well as individual analytics for any given Instagram post to see its lifespan over time. While Iconosquare does have a two-week free trial, it is a paid service with a variety of plans to choose from. Their features are quite extensive, so use their pricing chart to find where you and your team might fit. Quintly Quintly is a web-based tool that not only tracks your Instagram analytics, but all of your other accounts as well. Quintly is great at seeing how your analytics compare to your competitors as you can set benchmarks for your accounts, and they also have tailored reporting so you can send that data to whomever might be interested in seeing the progress. Lastly, Quintly allows you to set up custom metrics if you wish (which is always super needed!) as well as campaign tracking so you can see how a given campaign is performing across all networks. Lastly, Quintly allows you to set up custom metrics if you wish (which is always super needed!) as well as campaign tracking so you can see how a given campaign is performing across all networks. Quintly does have a 'forever free' plan, but the data is limited to 30 days. So if you're serious about analytics, they have four paid plans available for purchase. Keyhole Keyhole is another great platform to see all of your analytics in one place in a simple dashboard. They can track a few different networks such as Twitter, Instagram, and Facebook, but uniquely can track any given hashtag, keyword, mention, or url as well. For Instagram, primarily, simply add whichever account you'd like data for. From there, you'll find your basic metrics up top, a chart of your posts performance over time, and then your top posts by engagement. Keyhole  also shows your top engaged hashtags used, and optimal best times to post to help in the creation of your future posts. Keyhole has a 3-day free trial, but that's a pretty short amount of time to really dive into your analytics. So they offer 5 paid plans that cover a wide variety of features. Minter.io Minter.io was specifically made for Instagram analytics. Once you enter your account info or a hashtag, you can choose any given period of time, and then start capturing data. Minter.io shows your audience, growth over time, their gender, and location. They also have an engagement tab that shows the top commented, most likes, top interacted, etc.Lastly, and probably my favorite element of Minter.io, is their optimization tab. This tab includes best times top post, best days to post, and really goes in depth on all the variety of ways to optimize your Instagram posts. Here's a grand list of all that the metrics they collect for Instagram: Minter.io has a 14-day free trial, but beyond that, it  is a paid service with three main plans to choose from. You've probably heard of before (wink, wink). But as a marketing management calendar my team and I work in every day, it's so handy to have all our analytics right alongside our campaigns so we not only schedule content, but can see what's working and what's not. Through 's desktop and mobile app, you can schedule Instagram posts in advance using 's best time feature, making one less step to think about. After scheduling our posts, my team and I go into our Social Engagement Report under the analytics tab to see how our Instagram posts performed. (This report has all of the networks, but let's focus on Instagram.) At , we're all about investing our time in the 10x projects rather than the 10% projects, so this report lets us see clearly where to focus our efforts in Instagram. The very first step is selecting the date period we'd like to analyze. From there, an overview chart will appear that shows how our posts are doing based off engagement (likes, comments, and shares). I personally love this, because we care more about engagement at than general impressions. The same goes for our top posts section. In here, you can choose to see up to your top 20 posts based off the Instagram post's overall engagement. weighs comments slightly more than likes appropriately so that posts with 20 comments rank better than 20 likes. This way, we have a completely accurate overview of which posts are top-performing, and then we can create content similar to that to grow our audience and reach our goals. Then, we also use Social Profile Reports to get a more granular view on our Instagram performance. This also lets us see our best posting times, to help us optimize our schedule: Plus, we can drill into our engagement rates by day of week and time of day: And, it gives us another place to see our top Instagram posts: has a 14-day free trial that includes scheduling to all networks, which includes the mobile app that schedules posts to Instagram (more features coming soon to mobile!). The more advanced plans such as Team Pro and beyond receive all of the analytic reports including Top Content, Social Engagement (seen above), and Team Reports. Try it out for yourself! There ya have it! Four free tools, and five paid Instagram analytic tools to keep your metrics all in one place to make you and your team even more efficient when it comes to Instagram scheduling and analysis. Don't be scared to sign up and utilize the trials of all of the tools to get a feel for which one is best for you and your goals. One will certainly feel best, and then you can rock your Instagram strategy.

Nursing Assignment Example | Topics and Well Written Essays - 250 words - 18

Nursing - Assignment Example be more manipulated by the use of formats such as structured surveys, or naturalistic by means of a technique such as ordinary observation (Roth, 2004). In a research that is to be conducted on the observations of patients who are anxious about a potential medical experience, it might be more advisable to use data gathering methods that even define the non-verbal gestures of patients. For example, the researcher may use videography so as to permit patients to freely express themselves as they would in any other circumstances. If methods that include writing exercises are used, researchers could inadvertently limit participants to only having to express themselves through specific methods of expressing themselves. Essentially, the creative data collection methods may not be entirely naturalistic, in themselves, but are meant to symbolize a similar selection of means with which the researchers can manage the statistics that they gather. The point of using creative new data collection techniques is to capture the genuine experiences of each of the

The Deepwater Horizon Oil Spill Analysis Essay Example | Topics and Well Written Essays - 750 words

The Deepwater Horizon Oil Spill Analysis - Essay Example The Deepwater Horizon Oil Spill Analysis â€Å"The oil spill threatens to create large-scale environmental disaster due to factors such as the toxic effects of petroleum and oxygen depletion in the water† (Turner 2010). The pollution caused due to the chemicals used to clean-up the oil spill can damage the food chain of the animals due to depletion of oxygen content in the water. Besides polluting the beaches around the actual source of spill, the oil could flow with the water current and move to the Atlantic Ocean. There it can pose a serious threat to the wild life, if they tend to swim to the area from other places. Thus, the spill has a disastrous environmental impact globally. The clean-up efforts are also not easy and the toxic compounds in the air caused due to the pollution from the spill pose great threat to the workers involved in the effort. This can be seen from the fact that ten workers involved in the clean-up operation had to be admitted to hospital with respiratory tract problems. The seafood industry is also highly endangered by this disaster as the commercial sea food swamps in the coastal areas of the spill can be contaminated. The spill has been estimated to have cost the fisheries industry an estimated $2.5billion as per initial calculations (Turner 2010). Tourism industry has also been hit badly as the beaches have to be closed down. Tourists have cancelled their vacation bookings at beaches which are yet untouched by the oil from the spill.

Shoes leather business industry in South Korea Term Paper

Shoes leather business industry in South Korea - Term Paper Example Subsequently, it has also been learnt that government laws regarding the operations of the leather industry are also quite strict wherein rigid laws are imposed to control the production of leather products in an integrated and ethical manner. These aspects have certainly affected the overall industry operations of the leather producing sector to a large extent (PETA, 2013; UNIDO, n.d.). Focusing on this particular issue, this paper intends to analyze in detail the overall challenges faced by the tanning or leather industry of South Korea. The paper further emphasizes upon the issues that are being related with the leather industry of the world with special regard to South Korea taking the example of HAESUNG AIDA Co. Ltd. A Brief Overview of the Company HAESUNG AIDA Co. Ltd. is one of the largest and the most well known companies of South Korea. The company mainly focuses on manufacturing quality leather products. It has been observed that the company is considered as a world class t annery manufacturer, the quality of which is considered excellent by the branded companies playing in the global market. It is known that the company has acquired the reputation of a leading leather company of Korea. Undoubtedly, this acknowledgement has been gained through immense hard work and honesty in manufacturing its products for the people all over the world. It always intends to produce products that would be able to satisfy the current needs of the customers to the utmost level. It has been observed that through continuous development of technology and innovative production techniques, the company has managed to establish large size production units which are further operated through organized processes in Korea. This enables it to carry out bulk production and obtain a... The leather industry is one of the most rapidly developing industries of the world. It has been observed that the industry plays a major role in economic performance of the countries. It has been observed that effective performance of companies in this industry will be related with the several aspects or rather obstructions such as environmental factors related with the operations of the company, government regulations for this kind of industries and some other vital barriers. It can be further observed that the company has taken various steps in order to alleviate all the associated concerns of the leather industry. In this regard, the company provided training to its employees, arranged programs for customers and suppliers for environmental awareness and incorporated a lot of advanced technologies in the working process in order to enhance its environmental performance. The company also comes up with new strategies in order to operate efficiently in spite of the economic downturn. However, despite these steps the company has experienced certain financial breakdowns owing to the various problems associated with the leather industry. The financial position or performance of the company is effected by the cost it spends in enhancing its environmental performance, expenditure and losses of the company owing to the stern governmental regulations and the maintenance of its employees regardless of its negative performance due to recession.

Business Analysis Report - Flight Centre Essay Example | Topics and Well Written Essays - 2000 words

Business Analysis Report - Flight Centre - Essay Example Current paper focuses on the culture and structure of a well-known Australian company, the Flight Centre. The firm is based on a unique principle: the establishment of small operational centers is preferred instead of large departments; autonomous and flexible small units are used for developing the firm’s operations worldwide. At this point, the firm is strongly differentiated from its rivals – which are likely to use large operational units which can handle a high volume of work but which are characterized by lack of effective communication among their members. Despite its success until today, as explained in the case study, the firm needs to update its culture and structure in order to respond to the challenges of its external environment. The key elements of the firm’s culture and structure are critically evaluated in this paper using relevant literature; the choices available to the firm in terms of culture and structure are also presented, taking into consi deration the conditions in the global market but also the firm’s existing resources and characteristics – meaning its current culture and structure. 2. ... that should be used for managing the various business activities; from this point of view, culture can promote ‘integration and cohesion across the organization’ (Nickson 2007). From a similar point of view, Deal and Kennedy (1988) note that organizational culture indicate ‘the way we do things around here’ (Deal and Kennedy 1988, p.4, in Nickson 2007). Robbins (2009) refers to a quite common definition of culture, which is based on the view that culture, as an element of modern organizations, is ‘a system of shared meaning held by members, distinguishing the organization from other organizations’ (Robbins 2009). Moreover, Dessler (1976) uses three different approaches for defining culture: ‘the structural, subjective and synthetic approaches’ (Dessler 1976, in Dwivedi 1995). The above approaches could be analyzed as follows: the structural approach perceives culture as ‘a set of characteristics which differentiate an organiza tion from another one’ (Dessler 1976, in Dwivedi 1995). At the next level, the subjective approach refers to culture as ‘the view of employees on their organization’ (Dessler 1976, in Dwivedi 1995). Finally, the synthetic approach is based on the combination of the two previous approaches for defining organizational culture (Dwivedi 1995). On the other hand, Schein (1992) describes culture as the ‘perception of a group of individuals/ employees on their organization’ (Schein 1992, in Miller 2008). In the context of the above definition, organizational culture can be successfully defined only if the communication across the organization is satisfactory. The close dependency of culture on communication is also highlighted in the study of Inceoglu (2002); in the above study, reference is made to the sharing of beliefs and

On Truth and Lies in a Nonmoral Sense Essay Example | Topics and Well Written Essays - 1250 words

On Truth and Lies in a Nonmoral Sense - Essay Example Here he discusses the implication of language to our acquisition of knowledge. The second part deals with the dual nature of man, i.e. the rational and the intuitive. He establishes that neither rational nor intuitive man is ever successful in their pursuit of knowledge due to our illusion of truth. Therefore, Nietzsche concludes that all we can claim to know are interpretations of truth and not truth itself. Analysis In the first part of his work, Nietzsche asserts that: â€Å"The pride connected with knowing and sensing lies like a blinding fog over the eyes and senses of men, thus deceiving them concerning the value of existence† (Nietzsche 451-452). Here, it seems that Nietzsche is trying to reject any empirical sense of gaining knowledge. For example, I know that I am sitting on a wooden chair because I can see the chair, feel the texture of the wood, touch it, and even smell the aroma of it. But Nietzsche argues that we only perceive the surface of things, and our  "senses nowhere lead to the truth" (Nietzsche 452). This is what Nietzsche meant by using the analogy of our senses being like a â€Å"blinding fog over the eyes† and thus deceiving us on our knowledge about things. But how do we know what is true from what is false? What is truth as opposed to lies? Here, Nietzsche introduces the concept of man as a social being who creates peace among society and forms a general consensus in the process of doing so. He once more establishes his point by saying that â€Å"this peace treaty brings in its wake something which appears to be the first step toward acquiring that puzzling truth drive† (Nietzsche 452). Furthermore, he argues that â€Å"a uniformly valid and binding designation is invented for things, and this legislation of language likewise establishes the first laws of truth. For the contrast between truth and lie arises here for the first time† (Nietzsche 452-453). In other words, Nietzsche establishes his foundati on of truth as opposed to lies. Since the development of language, all its representations are, according to Nietzsche, lies. Language is a form of self-deception, which humans have created to convince themselves that the unreal is real. Indeed, Nietzsche asks, â€Å"Is language the adequate expression of all realities?† (Nietzsche 453). The emphasis here is the one to one correspondence of an object to that of its spoken word. For example, when I a rainbow, the first thing that I associate with it is color. Almost anyone would understand me if associate the word â€Å"color† to the object â€Å"rainbow†. However, consider the following scenario: what if you were never exposed to color? Since you were born into this world, you were kept inside a house that had only shades of gray. In short, what if the world you consider as real is all in black and white? Now consider that this person saw a â€Å"rainbow† outside his window for the first time, would he as sociate the term â€Å"color† with it? Would he even know what â€Å"color† means? This is the point that Nietzsche wants us to understand regarding language. I quote, â€Å"It is this way with all of us concerning language: we believe that we know something about the things themselves when we speak of trees, colors, snow, and flowers; and yet we possess nothing but metaphors for things - metaphors which correspond in no way to the original entities† (Nietzsche 454). Thus, Nietzsche concludes that â€Å"the genesis of language does not proceed logically in any case, and all the material within and with

Barclays bank Essay Example | Topics and Well Written Essays - 1250 words

Barclays bank - Essay Example Financial ratios are important in that they aid in determining the financial performance of the company, they also help to identify the strength and the weaknesses of the company, financial ratios include debt ratio, sales turnover ratio, return on assets, and return on equity gearing ratio, current ratio and price earning ratio. All these ratios are important but in order to identify the strength and the weaknesses of the company we need to identify the profitability, efficiency and the leverage of the company. The gearing ratio is a financial indicator of the relationship between long term liabilities and capital employed, it is an important indicator to investors, this is because shares in a financial year may earn dividends while in some years dividends may not be paid, it is also important to investors in that long term liabilities are in form of loans and that they need to be paid back with interest and if the ratio is not appropriate investors end up loosing finally share holders have voting rights while long term liabilities do not have the voting rights that are used in making decisions of the company. Therefore the gearing ratio shows the relationship between long term liabilities and it is calculated by dividing long term liabilities by the shareholders equity. ... 1685 27106 Because we derive the gearing ratio by dividing the long term liabilities by the total share holder equity we substitute our values as follows: Gearing ratio = 183,011/27106 = 6.75 Therefore our gearing ratio is 6.75, this means that the company finances more using long term debts than equity through sale of share, this means that the company has to pay interest earned by these liabilities while it would have been possible to raise capital through equity, therefore there is a problem of having to pay high interest levels for the debts and therefore the company needs to minimize the costs of debts by raising funds through the sale of shares. Dividend history: The following table summarizes dividends paid over the past 3 years, form the table it is evident that dividends paid have increased over the years: year dividends paid (million pounds) 2005 1894 2006 2215 2007 2559 The following chart shows the dividends paid by the company in the past 3 years: From the above chart it is evident that the companies dividends have increased, this is an indication that in 2008 the dividends are likely to increase, this is an indication that the bank has increased its profit levels and therefore it is likely that the dividends will increase in the future, therefore investing in this company is much more profitable due to the high anticipated divided levels in the future. Cash flow statement: We analyze the company's performance using the 2007 cash flow statement, according to this statement we will be in a position to analyze the financial position of the bank and also indentify the source of the high profits gained by the bank. Assets purchases: During the year 2007 there were major changes in the level of assets held by the company, the company

On Truth and Lies in a Nonmoral Sense Essay Example | Topics and Well Written Essays - 1250 words

On Truth and Lies in a Nonmoral Sense - Essay Example Here he discusses the implication of language to our acquisition of knowledge. The second part deals with the dual nature of man, i.e. the rational and the intuitive. He establishes that neither rational nor intuitive man is ever successful in their pursuit of knowledge due to our illusion of truth. Therefore, Nietzsche concludes that all we can claim to know are interpretations of truth and not truth itself. Analysis In the first part of his work, Nietzsche asserts that: â€Å"The pride connected with knowing and sensing lies like a blinding fog over the eyes and senses of men, thus deceiving them concerning the value of existence† (Nietzsche 451-452). Here, it seems that Nietzsche is trying to reject any empirical sense of gaining knowledge. For example, I know that I am sitting on a wooden chair because I can see the chair, feel the texture of the wood, touch it, and even smell the aroma of it. But Nietzsche argues that we only perceive the surface of things, and our  "senses nowhere lead to the truth" (Nietzsche 452). This is what Nietzsche meant by using the analogy of our senses being like a â€Å"blinding fog over the eyes† and thus deceiving us on our knowledge about things. But how do we know what is true from what is false? What is truth as opposed to lies? Here, Nietzsche introduces the concept of man as a social being who creates peace among society and forms a general consensus in the process of doing so. He once more establishes his point by saying that â€Å"this peace treaty brings in its wake something which appears to be the first step toward acquiring that puzzling truth drive† (Nietzsche 452). Furthermore, he argues that â€Å"a uniformly valid and binding designation is invented for things, and this legislation of language likewise establishes the first laws of truth. For the contrast between truth and lie arises here for the first time† (Nietzsche 452-453). In other words, Nietzsche establishes his foundati on of truth as opposed to lies. Since the development of language, all its representations are, according to Nietzsche, lies. Language is a form of self-deception, which humans have created to convince themselves that the unreal is real. Indeed, Nietzsche asks, â€Å"Is language the adequate expression of all realities?† (Nietzsche 453). The emphasis here is the one to one correspondence of an object to that of its spoken word. For example, when I a rainbow, the first thing that I associate with it is color. Almost anyone would understand me if associate the word â€Å"color† to the object â€Å"rainbow†. However, consider the following scenario: what if you were never exposed to color? Since you were born into this world, you were kept inside a house that had only shades of gray. In short, what if the world you consider as real is all in black and white? Now consider that this person saw a â€Å"rainbow† outside his window for the first time, would he as sociate the term â€Å"color† with it? Would he even know what â€Å"color† means? This is the point that Nietzsche wants us to understand regarding language. I quote, â€Å"It is this way with all of us concerning language: we believe that we know something about the things themselves when we speak of trees, colors, snow, and flowers; and yet we possess nothing but metaphors for things - metaphors which correspond in no way to the original entities† (Nietzsche 454). Thus, Nietzsche concludes that â€Å"the genesis of language does not proceed logically in any case, and all the material within and with

SOCRATES AND THE MEANING OF PHILOSOPHY Essay Example | Topics and Well Written Essays - 1750 words

SOCRATES AND THE MEANING OF PHILOSOPHY - Essay Example Socrates is the kind of man who will die for what he thinks is right. Plato’s Apology describes Socrates’ identity and philosophy through narrating his trial. Socrates dies for his philosophy because he knows that he is doing the right thing for society, not just for himself, where his interest is simply helping others to know the truth. He does the right thing for a society that needs a â€Å"gadfly† which will stir it to constant self-assessment (Plato, n.d., p.16). In the first section of the paper, I explain Socrates’ philosophy, specifically irony, method, and ethos, and how Socrates’ statement, â€Å"The unexamined life is not worth living,† is related to these three components. In the second section, I reflect on what I think philosophy is and why it is important. Socrates’ philosophy uses irony and logical methods to promote ethos, or the character of a good man with a good life, and his philosophy helps me define philosophy as the study of general and specific problems that can help people live a good life. Socrates’ philosophy is sometimes called Socratic irony, where the irony is that when a philosopher starts with the admission of his own ignorance, he actually exposes the ignorance of others. In Apology, Socrates criticizes the Sophists for using logos without examining the ethical value and consequences of their arguments. He says: â€Å"†¦but I know that their persuasive words almost made me forget who I was – such was the effect of them; and yet they have hardly spoken a word of truth† (Plato, n.d., p.3). He alludes to Sophists because they can be tremendously persuasive enough that some people overlook the weaknesses of their arguments. Forgetting oneself refers to forgetting one’s ability to think critically in response to the persuasive tactics of the Sophists. The verbal irony is that Socrates is not affected at all by the Sophists. Instead, the more that he ta lks to them, the more he exposes their ignorance through exposing the fallacies of their arguments. Socrates uses verbal irony to highlight that Sophists are not after the truth, and yet they ironically sound truthful to others who do not examine their lives anymore. Moreover, one of the greatest ironies in his philosophy is his argument on wisdom. Socrates does not claim to know everything, and yet by saying he does not know anything, he is wiser than the rest because it opens him to knowing more. He is right to compare himself to a â€Å"gadfly† because he exists for the main purpose of stirring the Greek society. He is like a gadfly that aims to stir the society which is â€Å"like a great and noble steed who is tardy in his motions owing to his very size, and requires to be stirred into life† (Plato, n.d., p.16). When the prophecy says that Socrates is the wisest of all, it does not mean that Socrates holds the most knowledge of all fields, but that he is open to l earning more through his critical and inquisitive approach to learning. As a gadfly, he is ironically a small being in society in terms of wealth and social connections, and yet, he has the ability to stimulate deep philosophical questions amongst his people. Another example of irony comes from Socrates’ accusers. They accuse someone of something that they know little of. Socrates provides the example of Meletus. He says that Meletus is the â€Å"doer of evil,† wherein â€Å"the evil is that he makes a joke of a serious matter, and is too ready at bringing other men to trial from a pretended zeal and interest about matters in which he really never had the smallest interest†

Pharmacy as a Profession Essay Example for Free

Pharmacy as a Profession Essay My observation made me acknowledge that pharmacy is a profession that is concerned with the provision of health services to the members of the society. These services are always administered basing on the perspective of the therapy of drugs. The pharmacy health care professionals normally deal with the identification, prevention and resolving the drug therapy problems in the society. The health care services provided by the pharmacists are usually considered as the pharmaceutical care. In this care we find that the professional deal with the patients in order to meet the needs of the sick people. While doing this they also provide education to the patients on how to use the prescribed drugs and informing them on the effectiveness of the drugs administered to them. The societal commitment of the professionals is to take the responsibility of ensuring that the patients and other people in the society are given the best drug therapy possible and this have attracted many people to get in this unit of health care provisions. It is also used in the prevention of illnesses that occur in the society by providing education and information on the illness to the people, so that they may be able to prevent themselves from the infection. According to my observation I found out that this profession involves the interaction of the pharmacy practitioner with the clients, thus individuals are recommended to have an enormous knowledge in communication and an artistic mind that will help me to raise and solve issues successfully. This goes hand in hand with the pharmacological interventions whose main objective is to help the ill person to get well. More interestingly I found out that this step is consequently supposed to be done with a great care by being specific, recognizing how often the care practice should be done and also if the care plan is understood easily while following the specified directions. I also understand that, under the professions management one is enabled to carryout the evaluation process which is always done with an ambition of ensuring whether the patient was able to meet the goal of the pharmacological care to be provided; The other benefit that I noticed while pharmacy as a profession is that of intermingling with other health professionals who are believed to be of higher rank in the general public and through this there is an actual improvement in pharmacological skills. The best part of the profession that excited me was that for those who want to join this profession they are usually required to undertake an undergraduate course in pharmacy, after which the student is required to sit for a national board examination through the pharmacy examining board and then one should have a practical experience that is termed as an internship. The other requirement is that one needs to have a great knowledge in communication and a creative mind that will enable the person to raise and solve issues in an effective way. The individual must be willing to accept the responsibility of his actions since the whole society’s health depends on the individual. This implies that the person interested in the career should have the professional attitude while carrying out the health care associated activities. I also found out that after successfully completing the required pharmacist courses and obtaining license to work as a pharmacist an individual can open his/her pharmaceutical business, work   with community pharmaceuticals or government sponsored hospitals among others. The fundamental reward that pharmacists receive is the payment made by the patients who require prescriptions of drugs. There is also the benefit of intermingling with medical professionals believed to be of higher rank in the society.   The professionals under this career have the opportunity of working in various areas including hospitals, home, schools and also pharmaceutical industries whereby they usually work as consultants to the provision of drug therapy in the society.

Older People With Strokes

Older People With Strokes An estimated 150,000 people have a stroke in the UK each year (Scottish Stroke Care Audit 2005/2006) with a mortality of over 67,000 (British Heart Foundation, 2005) . It is the third most common cause of death in England and Wales, after heart disease and cancer (NHS, 2001).This is in accordance with the report published by World Health Organization stating, stroke is the third highest cause of morbidity and mortality in the developed countries of the world, immediately following ischemic heart disease and malignant diseases(WHO, 2008).Because strokes are common and lead to substantial disability and ill-health, a large proportion of the NHS budget is spent on treating people who have suffered a stroke. The direct cost of stroke to the NHS is estimated to be  £2.8 billion. The cost to the wider economy is  £1.8 billion (NHS, 2001).Thus a needs assessment of this population group might help understand the intricacies of this issue. This assignment aims at giving a brief account of the factors influencing the health of people who have suffered stroke and further plan and justify a health needs assessment for the same. It will also attempt to provide a critical analysis of a relevant health policy and its impact on the affected population. Stroke: Definition and Risk Factors The World Health Organization defines stroke as a condition caused by the interruption of the blood supply to the brain, usually because a blood vessel bursts or is blocked by a clot. This cuts off the supply of oxygen and nutrients, causing damage to the brain tissue. The effects of a stroke depends on which part of the brain is injured and how severely it is affected. A very severe stroke can cause sudden death (WHO, 2008). Various physiologic and medical conditions can precipitate stroke. The risk factors can be categorised into biological, environmental, socioeconomic and behavioural. There is often an interplay of two or more factors that attribute to morbidity. Biological: These include age, gender and genetic predisposition. The single most important factor that increases the chances of stroke threefold is the age of the individual (Fisher, 2001). Age People most at risk for stroke are older adults, particularly those with high blood pressure, who are sedentary, overweight, smoke, or have diabetes. Incidence rises exponentially with age and majority of them occur in persons older than 65 years (Fisher, 2001). Wolfe, Rudd Beech (1996) states that the risk of stroke doubles with each successive decade over the age of 55. Older age is also linked with higher rates of post-stroke dementia. Gender In most age groups except older adults, stroke is more common in men than in women. However, it kills more women than men, regardless of ethnic groups (Fisher, 2001). This may be partly due to the fact that women tend to live longer than men, and stroke is more common among older adults. Women account for about 6 in 10 stroke deaths (NHS, 2001). Race and Ethnicity In as diverse a population in England and Wales, the minority population, especially those belonging to the African and South Asian origin, face a significantly higher risk for stroke and death from stroke than the English (Wolfe, 1996). They also have a higher prevalence of obesity, diabetes, and hypertension than other groups. However, studies suggest that socioeconomic factors also affect these differences. Lifestyle Factors Smoking: People who smoke a pack a day have almost two and a half times the risk for stroke as nonsmokers. Smoking increases both hemorrhagic and ischemic stroke risk (Wolfe, 1996). The risk for stroke may remain elevated for as long as 14 years after quitting, hence an earlier quit is recommended (NHS, 2001). Diet: Unhealthy diet (saturated fat, high sodium) can contribute to heart disease, high blood pressure, and obesity, which are all risk factors for stroke(Winter, 2001). Physical Inactivity: Lack of regular exercise can increase the risk of obesity, diabetes, and poor circulation, which increase the risk of stroke. Alcohol and Drug Abuse: Alcohol abuse, including binge drinking, increases the risk of stroke. Drug abuse, particularly with cocaine or methamphetamine, is a major factor of stroke in young adults. Anabolic steroids, used for body-building and sports enhancement, also increase stroke risk. Heart and Vascular Diseases Heart disease and stroke are closely tied for many reasons. People who have one heart or vascular condition (high blood pressure, high cholesterol, heart disease, diabetes, peripheral artery disease) are at increased risk for developing other related conditions (British Heart Foundation, 2005). High Blood Pressure. High blood pressure (hypertension) contributes to about 70% of all strokes. Hypertensive people have up to 10 times the normal risk of stroke, depending on the severity of the blood pressure in the presence of other risk factors. Hypertension is also an important cause of so-called silent cerebral infarcts, or blockages, in the blood vessels in the brain (mini-strokes) that may predict major stroke. Controlling blood pressure is extremely important for stroke prevention. A meta-analysis of nine prospective studies, including 420,000 individuals followed for 10 years, found that stroke risk increased by 46% for every 7.5-mm Hg increase in diastolic blood pressure (Fisher,2001). Atrial Fibrillation. Atrial fibrillation, a major risk factor for stroke, is a heart rhythm disorder in which the atria (the upper chambers in the heart) beat very quickly and nonrhythmically (British Heart Foundation, 2005). Between 2 4% of patients with atrial fibrillation without any history of TIA or stroke will have an ischemic stroke over the course of the year. Of those with atrial fibrillation, the risk generally is highest in those older than age 75, with heart failure or enlarged heart, coronary artery disease, history of clots, diabetes, or heart valve abnormalities (Winter, 2001). Diabetes Heart disease and stroke are the leading causes of death in people with diabetes. Diabetes is second only to high blood pressure as the main risk factor for stroke. The risk is highest for adults newly diagnosed with type 2 diabetes and patients with diabetes who are younger than age 55. African-Americans with diabetes are at even higher risk for stroke at a younger age (Wolfe, 1996). Diabetes is a particularly strong risk factor for ischemic stroke, perhaps because of accompanying risk factors, such as obesity and high blood pressure. Obesity and Metabolic Syndrome Obesity may increase the risk for both ischemic and hemorrhagic stroke independently of other risk factors that often co-exist with excess weight, including diabetes, high blood pressure, and unhealthy cholesterol level (Winter, 2001). Weight that is centered around the abdomen (the so-called apple shape) has a particularly high association with stroke, as it does for heart disease, in comparison to weight distributed around hips (pear-shape). Stroke being a syndromic illness, the health needs of those at risk and post stroke survivors are varied and need due consideration. Health Needs Assessment in Stroke Survivors Health needs assessment according to the NHS health needs assessment workbook is a systematic review of the health issues facing a population leading to agreed priorities and resource allocation that will improve health and reduce inequalities. This ensures that any action taken minimises harm to health, and may improve it for those with the most to gain. In particular, stroke is a leading cause of adult disability (Raina, 1998). The trajectory of care for stroke is of sudden onset, acute hospital care followed by rehabilitation and return to community living. Of new stroke survivors, an estimated 56% go directly home after acute care, 32% go to inpatient rehabilitation, and 11% go to long-term care facilities (NHS, 2001). Stroke survivors returning to the community often have difficulties performing every day activities like dressing, eating, and mobility that can last well into the first year post-stroke (Mayo, 2002). It is also commonly associated with cognitive changes (e.g., 26. 3% of ischemic stroke survivors are diagnosed with dementia (Desmond, 2000)). Caregivers provide essential support to these individuals when they return home with varying levels of physical and cognitive difficulty. The assessment of health needs, involves a combination of epidemiological assessment of disease prevalence, the evaluation of the effectiveness of treatment and care options, and their relative costs and effectiveness, analysis of existing activity and resource data, and application of this knowledge to populations (Bowling, 2009). Thus according to pallant (2002) it is important to identify the needs not wants so as to achieve measurable improvement from an intervention. As this involves time and efforts and results in considerable long term benefits for those who undertake it and for the population assessed. Hence it has attracted the interest of policy makers, health economist and health professionals to satisfy individual and population needs to optimize resource utilization (Lari Gari, 2005). In the present context the aim of health needs assessment for stroke is to lower the incidence of stroke, directed at reducing smoking, reducing socio-economic deprivation, lowering blood pressure and encouraging healthy lifestyles (Stevens, et al., 2004) Thus the health needs of stroke survivors during various phases of their post stroke recovery period as discovered in the literature are summarized as follows Biological aspect Biological pathology of post-stroke is neuromuscular function impairment which hinge on the lesion area on the brain. Undoubtedly, sensory-motor assessment such as visual field defects, bladder in dysphasia, sensory impairment and muscle power weakness (Klara, 2006). Also, motor paralysis is still a major problem in stroke condition that presents a weakness on the affected side particularly upper and lower extremities, due to lack of muscle tone generation and imbalance of nerve impulse from cerebral cortex which leads to flaccidity and spasticity (Fawcus, 2000). Therefore in order to evaluate post stroke management and care, use of a variety of standardized tests before physical rehabilitation training can help to assess the general and specific needs of the patients. For example, the Modified Ashworth Scale (MAS) can assess muscle spasticity, the Medical Research Council Motor Power Score (MRC-MPS) can measure motor power and strength of isolated group of muscle and Likert-type scales use to count pain condition (Fasoli et al. 2004). In addition, the Barthel Index can evaluate functional skills of activity of daily living (Shah et al. 1989). These instruments and therapeutic modalities can assess the accurate physical condition and abilities of the stroke survivor and help perform strategic plan for his rehabilitation. Physical aspects After the stabilization of the patients medical condition the clinical emphasis is on preparing the patients to return home. The most important physical competency to be monitored in the stroke survivors by the health professionals at this stage are related to activity of daily living (ADL skills). As Gresham (1986) suggests independence in ADL will continue to be a suitable hallmark of physical restoration. Therefore the aspects that need consideration include education and training of stroke survivors and care givers to help them safely perform the activity of daily living and adapt the training received in the hospital to the home environment. For example, in the home environment bathrooms may be smaller, hallways may be narrower, carpets may be difficult to manage, and stairs may be difficult to negotiate. The sudden transition to the home with an absence of health professionals with whom to consult as needed may also make caregivers anxious. As a result, caregivers may need advi ce from peers and/or health care professionals on how to manage the care recipients various needs (Cameroon Gignac, 2008). They may require additional training, and they may need additional emotional support to address fears and anxiety associated with starting to provide care in the community. Emotional and needs Stroke survivors need continued practice and support in their activities of daily living and would benefit from the opportunity to test their skills in the home environment under the supervision of rehabilitation professionals and/or nurses (Pallant, 2002). These professionals could appraise and provide feedback about their functioning ability with the aim of enhancing stroke survivors skills and confidence. Emotionally, stroke survivors need support from social workers and/or family and friends to manage their mounting anxiety and uncertainty about their skills and competence in the community(Cameroon Gignac, 2008). The types of resources include access to community care agencies, on-going rehabilitation, and support groups. Behavioural needs The first and foremost priority in post stroke rehabilitation is to control the modifiable risk factors in stroke survivors. Several modifiable risk factors that contribute to development and progression of stroke include hypertension, cigarette smoking, diabetes mellitus, excessive alcohol consumption, lack of physical activity, dietary and hyper-cholesterolaemia (Gariballa, 2004). Multidisciplinary team approach not only helps in prevention but also to identify the susceptible population at risk. It is the primary health care team including clinical governance who leads the team (Pallant, 2002). Studies have shown that hypertension is the single most attributable factor for stroke. Smokers are at three fold risk of stroke when compared with non- smokers and 10 fold risks when in combination with raised systolic blood pressure (Wolfe, Rudd Beech, 1996). Diabetes accounts for 10-20% of all strokes whereas epidemiological studies have confounded that alcohol consumption has direct do se dependent effect (Lindley,2008). Thus patients and care giver counselling in improving the lifestyle related factors and regular monitoring of the patients during post stroke rehabilitation is mandatory for long term benefits. However in order to make the life of the post stroke survivors and the care givers more comfortable appropriate policies and their implementation should be the highest priority of the government and the Department of Health. Policy analysis in post-stroke from National Stroke Strategy [version 2008] (Department of Health, 2008) From the information available, the national stroke strategy tried to give data, advice and support for clear and easy implementation of treatment plan. This policy provides opportunity for stroke survivors to participate and express their health needs. Also, this persuades all institutional services of stroke to prepare pertinent information and health support into the system service to help people access information and care easily. For instance, if stroke survivors need to change service and treatment, healthcare team should explain factual information and transfer them to the right modalities by finding an accurate therapy to support them. Furthermore, if there is a voluntary organization service to serve nearby stroke patients home, health professionals should advise them to encourage joint activity in their society. Conclusively, this guiding principle explores peoples need and open people to feed back information on stroke service attribute. The essence of involving people in developing service and treatment programme lies in the policy makers view to incorporate stroke survivors and carers in decision making for development of strategic plan, focus management, delivery and scrutiny of appropriate service, to provide special tools and assistive support in case of severity. The strength of this stroke policy is evident from the relevant points and emphasis on the step by step sequencing of services regarding important concerns. Besides, guideline pattern has highlighted the key words that refer to reading awareness including consistency of cartoon painting which is easy to capture in perceptual context and comprehension. However, there are a few weaknesses of informative system that cannot explain the details of further information if people need to read in-depth and cannot show the feature of voluntary organization for connection of services. Examine how to serve life after stroke, assessment and rehabilitation Having completed basic stroke treatment, the life after stroke needs to be evaluated with an objective for providing a good quality of life and design services for people who have had a stroke and are supported to live with independence with possible availability of resources at their home and environment. The policy aims at stroke survivors and relatives requirement of high-quality rehabilitation training and medical support in order to promote better movement/mobility in day-to- day life, self hygiene and cooking, adequate communicative skills, distress/depression management problem solving ability and sexual behavioural understanding. The outstanding Information can help many readers and healthcare providers to realize and understand the overview of stroke patients. All healthcare professionals should follow this guideline on rehabilitation by concentrating on individual patient needs and differing needs of some ethnic groups depending on their culture and belief in environmental society. In addition, the plan of strategy has underlined the end-of-life care by considering severe stroke survivors who seem not to get better and help them join the right service programme with the right caregiver such as special care and needs, choice of place of death and assessment of the satisfaction of patients relatives about the end-of-life care. Therefore, the life after stroke policy is to distinguish, to follow and depict the important roles of healthcare team but which cannot see the pitfalls of service process. If the action plan can be manipulated, according to the patient requirement from the hospital to strokes home and community, the end result will definitely be much better. Analyse the process of health service in long-term care support In order to analyse the policy service system of stroke, the stroke strategy has to be formulated to facilitate easy-to-access services and to receive concomitant service from interdisciplinary team for long-term needs of stroke survivors. Outstandingly, provision of long-term care is essential and has become a part of health promotion because post-stroke pathology is different in each patient that needs to be rehabilitated in different modality intervention programmes. Nevertheless, this policy of long-term care support is difficult to manage a range of different rehabilitations because the activity involves various dimensions and a combination of facilities for different stroke cases and hence difficult to meet the complex social care needs. Apart from this, the stroke policy provides only an overview of immediate management and does not explain how to set the long-term care and support for stroke survivors. Although the long- term care process can lead to a better quality of life after stroke, there are many factors that need to be planned, especially related to the individual stroke condition. The guidance should be planned and made elusive in terms of mild, moderate and severe stroke in long-term care and support which is necessary for reflection of different short and long term goals to be achieved in rehabilitation training. However, the policy services merely shows peoples needs assessment and do not describe the effective planning that meets individual needs particularly related to long term care and hence should be considered accordingly to the level of stroke condition to identify specific social care needs, including the purpose of longer-term follow-up with evaluation in multispectral collaborative services. Discuss home modification, return to work and community participation To improve the quality of life in post-stroke environment, the stroke policy makers provide only with a framework for adapting the home to be compatible with patients needs for him/her to be independent but do not give details of provisions for daily life activities. The conceptual strategy has illustrated general requirement of services for transportation and housing management by pondering over housing needs related to adaptation and modification but does not analyse specific factors that may have both positive and negative impact on the development of post-stroke skills as well as that may obstruct independence in functional ability at their homes. Nevertheless, there are no details of home modifications that are mandatory in sample such as slope area, stairway, toilet, bed room and kitchen. Conclusion From the above it is clear that the burden of disease due to stroke and the its impact during the recovery period deeply affects the life of the survivor. The high incidence and prevalence of disease make it necessary to implement appropriate measures to prevent first ever and recurrent strokes. Moreover a well planned rehabilitation of the stroke survivors is vital for improved prognosis. Conclusively an assessment of the health needs of this population group can be used to optimize health care services and facilities in the best interest of the survivors. This can also be used by the policymakers in improving the relevant provisions in meeting the health needs of the deprived. Word count : 3352